Our Story
We are 100% Veteran Owned. The sound of our National Anthem, the sight of Old Glory waving high - This is what inspires LINEAR, and what we fight for.
Our Story
No Room for Mediocrity.
The inception of LINEAR began with a simple problem - I couldn’t find training gear that was as hybrid as I was.
When your training day starts with a five-mile trail run, stacks into barbell work, and finishes with a 20-minute EMOM, your gear isn’t just clothing—it’s equipment. Changing gear between evolutions? Not an option.
I searched relentlessly for a brand that met my standards. I found nothing. So, like any highly motivated veteran who refuses to compromise, I built my own.
For two years, I designed, field-tested, and iterated alongside my brothers in the special warfare community. The result? Uncompromising gear forged through relentless testing. Our approach was simple: Quality over Quantity.
Most brands sink 80% of their budget into marketing and only 20% into their product. We flipped that. That’s why LINEAR is the world’s best training gear for men.
My time in the military ingrained a standard—one that’s evident in every stitch, every fabric choice, every piece of gear we create.
If you’ve been looking for a brand built, tested, and proven by true hard-charging hybrid athletes, you’ve found it. No gimmicks. No neon flashing lights. No excuses.
If that’s you, welcome home. Because when you’ve made the decision to reject mediocrity—in your life, your training, and now your gear—it’s clear: LINEAR is your brand.
Welcome to the TEAM.
Chris Rullie
Founder | USN Veteran
100% VETERAN OWNED
Our gear is designed, tested, and refined by those who serve—Active Duty and Military Veterans, Law Enforcement Officers, and First Responders. These are the men who understand what true performance demands.
We don’t cut corners. We don’t chase trends. We craft elite training gear that stands up to the grind—because anything less isn’t an option. No shortcuts. No gimmicks. Just gear that delivers.